BSB50620
Diploma of Marketing and Communications
Diploma of Marketing and Communications
BSB50620
Does the thought of developing innovative marketing and communications strategies to help businesses grow ignite your passion?
If so, the Diploma of Marketing and Communications online qualification is a great place to start building your exciting new career. You will learn everything you need to know about marketing and communications to get you started in a role in the industry. From brand manager to marketing consultant, the opportunities are endless.
Alternatively, if you already work in a marketing or communications role, this qualification will sharpen your existing skills and ensure you receive industry-leading training in the essential aspects of marketing. With a formal qualification, you’ll have the competency and the confidence to apply for your dream marketing role – in Australia or abroad.
Fast-Track Your Diploma of Marketing and Communications with RPL
Use your skills and knowledge to fast-track your Diploma of Marketing and Communications. Skills Recognition International is a 100% Certified Registered Training Organisation (RTO) authorised to translate your prior learning and experience into subject credits – so you can gain your qualifications quickly. You’ll only study (and pay for) the course content you need.
Unlock new career opportunities with a
Diploma of Marketing and Communications
If you’ve been looking for marketing and communications courses that enable you to study around existing work obligations, BSB50620 is for you. Course delivery is designed to fit your schedule, empowering you to broaden your existing knowledge base and develop essential new skills to give you a competitive edge in the exciting industry of marketing and comms.
Every business requires strategic marketing and communications. From sole trader start-ups to global enterprises, a well-researched and communicated marketing plan is essential for business success. With this diploma in marketing and comms, you can develop highly desired skills including how to identify marketing opportunities, design communications plans including social media strategy and PR campaigns, analyse consumer behaviour, and promote products to international markets.
Whether your goal is to move up the career ladder to become an advertising executive or embark on a brand-new career as a marketing specialist, gaining a Diploma in Marketing and Communications is an ideal step towards the future you’re dreaming of.
Study Options
RPL
Online
Face-to-face
Career opportunities
- Compliance Staff / Manager
- Business Owner
- Project Manager
- Senior Manager
- Office Manager
RPL
- Recognition of Prior Learning available upon request
Prerequisites
- Nil
Location
- Online Delivery
Course length
- 12 months full-time
Study mode
- Online & Blended Delivery
Assessment
- Assessments, Exams, Zoom Sessions and Case Studies
Start date
- Your course can commence as soon as you enrol
Price
- The course price varies depending on a few factors. Citizenship, prior study, credit transfers and RPL will all affect the overall price. To find out more, email or call Skills Recognition International for a no obligation free quote.
Qualification Description
In this qualification, you’ll learn the skills necessary to evaluate marketing opportunities and develop strategies that fit company requirements. You’ll learn to monitor the success of your marketing plans and report on them to various stakeholders within a company. You’ll develop effective communication skills including how to write persuasive copy, and study project management.
From here, you’ll have the opportunity to customise your learning journey. Will you delve into the ever-changing landscape of digital marketing or conquer the world of international consumer markets? The choice is yours!
Finally, you’ll be able to round out your learning journey by including modules on some important transferable skills such as data analysis, budgeting, and risk management.
At the completion of this diploma, you’ll be qualified to provide businesses with leadership and strategic direction in their marketing and communications activities.
Course Structure
Total number of units = 12
5 core units plus
7 elective units, of which:
- 3 elective units must be selected from Group A
- 2 elective units must be selected from Group B
- for the remaining 2 elective units:
- up to 2 units may be selected from Groups A and B
- if not listed, up to 2 units may be selected from a Certificate IV, Diploma or Advanced Diploma from this or any other currently endorsed Training Package qualification or accredited course.
Core units
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBMKG542 Establish and monitor the marketing mix
- BSBMKG552 Design and develop marketing communication plans
- BSBMKG555 Write persuasive copy
- BSBPMG430 Undertake project work
Group A – Marketing
- BSBMKG543 Plan and interpret market research
- BSBMKG547 Develop strategies to monetise digital engagement
- SIRXMKT006 Develop a social media strategy
SIRXMKT007 Develop a digital marketing plan
BSBMKG545 Conduct marketing audits
- BSBTEC404 Use digital technologies to collaborate in a work environment
- BSBSTR501 Establish innovative work environments
Support and Delivery
01.
Study Anywhere, Any Time
- Interactive activities to help cement new knowledge.
- Multi-media formats to help you learn the way you learn best.
- Full support from “real humans” when you need it.
02.
Develop Your Peer Network
- Build a network of peers for future opportunities.
- Choose your level of social interaction with your peers.
- Ask questions in a judgement-free, supportive environment.
03.
Learn From The Best
- Graduate with confidence that your knowledge is current and actionable.
- Learn ‘hands on’ skills that make you invaluable in your workplace.
- Go beyond the theory and get real world examples to cement your learning.
04.
Industry Connections
- Access a dedicated team of career advisors and make the right career move.
- Get the right advice and connections for your specific needs.
- Get insight into, or connection with government agencies, funding bodies, migration assistance or university pathways.
- Tap our network of professionals working in the industry right now.
05.
All-inclusive Fees, No Hidden Costs
- Learning materials and textbooks.
- Recognition of Prior Learning assessment and application.
- Microsoft Suite access (no new platforms to learn, no fees to pay).
- Access to all online course materials.
- 1-on-1 support from a trainer and assessor.
- Forum and instant messenger support.
- Dedicated student support officers to ensure your time studying is enjoyable and simple.
