BSB50620
Diploma of Marketing and Communications
Diploma of Marketing and Communications
BSB50620
This course will give you the skills to work in roles such as brand manager or marketing manager in a variety of fields.
You’ll be trained in all aspects of marketing from identifying marketing opportunities and developing marketing objectives, to formulate marketing strategies and tactics.
Study Options
RPL
Online
FACE-TO-FACE
Career opportunities
- Marketing Specialist
- Marketing Manager
- Marketing Consultant
- Advertising Executive
RPL
- Recognition of Prior Learning available upon request
Prerequisites
- There are entry requirements to this qualification, contact SRI for further information
Location
- Online Delivery
Course length
- 12 months full-time
Study mode
- Online & Blended Delivery
Assessment
- Assessments, Exams, Zoom Sessions and Case Studies
Start date
- Your course can commence as soon as you enrol
Price
- The course price varies depending on a few factors. Citizenship, prior study, credit transfers and RPL will all affect the overall price. To find out more, email or call Skills Recognition International for a no obligation free quote.
Qualification Description
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
Course Structure
There are 10 units in this qualification:
5 Core
7 Electives
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBMKG542 Establish and monitor the marketing mix
- BSBMKG552 Design and develop marketing communication plans
- BSBMKG555 Write persuasive copy
- BSBPMG430 Undertake project work
Group A – Marketing (Select 3 units from this group)
- BSBMKG543 Plan and interpret market research
- BSBMKG544 Plan and monitor direct marketing activities
- BSBMKG545 Conduct marketing audits
- BSBMKG546 Develop social media engagement plans
- BSBMKG547 Develop strategies to monetise digital engagement
- BSBMKG548 Forecast international market and business needs
- BSBMKG549 Profile and analyse consumer behaviour for international markets
- BSBMKG550 Promote products and services to international markets
- BSBMKG551 Create multiplatform advertisements for mass media
- BSBMKG553 Develop public relations campaigns
- BSBMKG554 Plan and develop public relations publications
- SIRXMKT006 Develop a social media strategy
- SIRXMKT007 Develop a digital marketing plan
- SIRXOSM007 Manage risk to organisational reputation in an online setting
- BSBCMM511 Communicate with influence
- BSBCRT512 Originate and develop concepts
- BSBDAT501 Analyse data
- BSBFIN501 Manage budgets and financial plans
- BSBOPS504 Manage business risk
- BSBOPS505 Manage organisational customer service
- BSBPEF501 Manage personal and professional development
- BSBSTR501 Establish innovative work environments
- BSBTEC404 Use digital technologies to collaborate in a work environment
Support and Delivery
01.
Study anywhere
You will have access to an industry-leading LMS to study from, which is compatible with any device and can be accessed 24/7
02.
Community
Access our online community hub to ask like-minded people those burning questions, or even to form a study group.
03.
Experience Trainers
You have access to our industry current trainers, who can guide and nurture you throughout your course
04.
Industry Connections
We tailor your support needs and connect you with the right people as and when needed
05.
What do I get with my studies?
We will provide everything that you need to be successful in your course. This may include:
- Prescribed textbook
- Student email address and access to Microsoft Office
- Access to our online LMS
- 1-on-1 support from a trainer and assessor
- Access to online forums and instant messaging
- and much more.
